I have been marketing in the biotech industry for 18 years. Marketing has changed incredibly in the past 5-10 years with new and emerging media. This blog is dedicated to my thoughts on emerging media and how it affects the way we communicate and connect with consumers, particularly in the biotech/pharma industry.
Engaging consumers through relavent content delivered using emerging media
- Where are your manners? Social media etiquette goes a long way.
- When personalization isn’t so personal!
- Using social media to enhance customer loyalty.
- What’s driving traffic to your website?
- Does a mobile app make sense for your business?
- Are you drowning in the social media sea?
- How to damage your brand in 140 characters or less
- Should you do social media?
- Content, Relevance, Distribution…What about Strategy?
- How effective is your brand’s social media strategy?