Last week I talked about whether or not your business should ‘do’ social media and of course the answer is a most likely yes, but what that looks like for each business will be different depending on your product, your target market and where your customers are at. Appending social media profiles to your customer database will help focus your efforts and prioritize since you are likely faced with resources (including your time) that are stretched thin. In case you hadn’t already thought of the ways in which this will help, a quick list is included:
- what social channels are your customers on
- where to focus your efforts
- identify those customers who may be influencers (hint: how many friends or followers do they have)
- determine which subjects are most relevant to your customers (look at their feeds and discussions)
But a few I hadn’t really tackled or thought about myself until I read another post from Social Media B2B:
1. Compare your prospects to your customers. Seeing how your prospects compare to your customers behavior and understanding the differences between these two groups will help you adjust your message.
2. Target new customers. Of course, once you understand the above, you can then target new prospects who behave socially similar to your customer base.
What do you think? Would this be helpful in reaching your target? I have begun appending social profiles to my customer database and to no surprise, in the biotech industry, LinkedIn seems to be the place where I need to concentrate my efforts. Nope – not ditching Twitter and Facebook, but certainly realize that driving conversations via social media for my customer base is probably best done by LinkedIn….at least today.