Here we are at the start of 2011. As I sit down to flesh out the remaining pieces of my marketing plan, I stare at numerous emerging media tools in front of me and begin to determine which ones might be the best mix… Twitter, linkedin, Facebook, YouTube, Blogs, RSS, Web 2.0, interactive demos and the list goes on and on. I decided to start a blog to sort my thoughts on all the emerging media tools and how to best use them to engage my consumer. Join me on this discussion and throw in your opinions. No doubt we’ll all have various opinions, facts, experiences and tests to support the best mix of tools to use. Hopefully over the next few months, we’ll all gain some insight from a variety of industries and be able to share and exchange great ideas on what works and what doesn’t when it comes to engaging our consumers using content shared through emerging media.